Marketing administration

An area that is often pushed to the bottom of the ‘in-tray’ is marketing administration. The Exigent team can assist with fulfilling tasks such as:

  • adding new companies into the client’s database

  • updating client’s details in the marketing database

  • updating recipients of publications, social events and seminars

  • creating new matters in the client’s system

  • “cleaning up” the marketing system by completing telephone and internet research (bounce backs)

  • legal records management (records clean-up) and entering matter records into the system

  • data quality – monitoring input of information into the marketing system by users such as legal secretaries

 

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Key values of this service

Frees marketing resource for value-added tasks

Improves quality of delivery of marketing

Improves compliance

Reduces marketing costs