Marketing administration
An area that is often pushed to the bottom of the ‘in-tray’ is marketing administration. The Exigent team can assist with fulfilling tasks such as:
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adding new companies into the client’s database
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updating client’s details in the marketing database
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updating recipients of publications, social events and seminars
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creating new matters in the client’s system
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“cleaning up” the marketing system by completing telephone and internet research (bounce backs)
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legal records management (records clean-up) and entering matter records into the system
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data quality – monitoring input of information into the marketing system by users such as legal secretaries
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Key values of this service
Frees marketing resource for value-added tasks
Improves quality of delivery of marketing
Improves compliance
Reduces marketing costs
